Over past years, CECEP has been offering assistance to Songxian County of Luoyang City, Henan Province, an underdeveloped region. Based on thorough study, the company concluded that the region’s greatest strength lies in its tourism resources, and accordingly drew a plan for its poverty relief efforts. It launched four programs to install street lamps in local rural communities, give their residents access to safe drinking water, collect donations for poor rural students, and promote tourism. The programs all have yielded remarkable results and won high praise from local officials and residents.