Over past years, CECEP has been offering assistance to Songxian County of Luoyang City, Henan Province, an underdeveloped region. Based on thorough study, the company concluded that the region’s greatest strength lies in its tourism resources, and accordingly drew a plan for its poverty relief efforts. It launched four programs to install street lamps in local rural communities, give their residents access to safe drinking water, collect donations for poor rural students, and promote tourism. The programs all have yielded remarkable results and won high praise from local officials and residents.

Under this program CECEP has installed 683 LED street lights in 16 poor villages in Songxian County. It is also adding lights to the forest parks across the county seat in an effort to boost all-for-one tourism in the region. So far it has completed one fourth of its goal for this program. Meanwhile CECEP has reached agreement with other businesses to build a wind power project in Jiugao Town with a planned investment of 700 million yuan. It will bring the region more light and hopes.

During a visit to Shichang Village of Songxian County on August 17, 2017, CECEP Chairman Liu Dashan learnt that there was no steady water supply in this community. He instructed relevant departments of the company to conduct a study, and appropriated 500,000 yuan to solve the problem. Today for the first time in history the village has easy access to safe drinking water thanks to CECEP, a centrally-administered enterprise that consciously performs its social responsibility.

This program is a charitable project CECEP started five years ago to assist poor rural students. By supporting education, it aims to strength the region's capability and foundation of poverty reduction.